FOR IMMEDIATE RELEASE
757 Sober Rides for July 4th Holiday
Remember that Buzzed Driving is Drunk Driving! Plan ahead.
Hampton Roads, VA. (June 2024) – Planning to celebrate America’s birthday? Most Americans love to celebrate the 4th of July holiday with family, friends, food, and fireworks, celebrating liberty and freedom. Tragically, not everyone lives to see the next holiday. In just five days of Independence Day celebrations last year, there were 122 alcohol-related crashes, 80 injuries and 7 deaths, with 4 of those who died being young adults between the ages of 21 – 25. These 7 deaths represent 28% of the fatalities in July.
Remember that a sober driver is one who hasn’t ingested any alcohol or substances. If you plan to use, never drive while impaired -and never let a friend drive if they show signs of impairment. It’s essential to arrange a sober ride home. Use Drive Safe HR’s 757 Sober Ride powered by Lyft. https://www.drivesafehr.org/757soberride
Drive Safe Hampton Roads (DSHR) is sponsoring the 757 Sober Ride campaign for the July 4th holiday weekend:
10 pm, Wednesday, July 3 through to 3 am, Friday, July 5
During this campaign, area residents aged 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. The code will only work if used during the above-stated timeframes for rides originating from or having a destination within Hampton Roads. DSHR’s July 4th Independence Holiday Weekend 757 Sober Ride promo code will be posted at 10 pm on Wednesday, at www.DriveSafeHR.org/757-sober-ride. Valid while supplies last. Subject to Lyft’s Terms of Service.
“Impaired Driving can take away your freedom or someone else’s freedom to celebrate Independence Day with family and friends. Celebrate Responsively by choosing 757 Sober Ride or allow a designated sober driver to get you home safely without any incidences.” said Jonathan Turner, 757 Sober Ride Chairperson.
In Hampton Roads, there were 200 crashes during the July 4th holiday, with 135 injuries and 1 fatality. Of the 200 crashes, 12 were alcohol related. In an effort to reduce injuries and fatalities in Hampton Roads, DSHR partners with Lyft to promote the 757 Sober Ride campaign. Supporters of the 2024 757 Sober Ride campaign include Huffman & Huffman Brothers-in-Law, the Christopher King Foundation, and the Virginia DMV.
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Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition whose mission is to improve highway safety and reduce injuries and deaths from vehicle crashes. For 36 years, Drive Safe Hampton Roads has promoted citizen involvement and community awareness as we strive toward zero deaths on our region’s roadways.
#757Sober_Ride #DriveSafeHR
*Source: National Highway Traffic Safety Administration (NHTSA)
MEDIA CONTACT: Drive Safe Hampton Roads, Phone: 757-498-2562 / Email: media@drivesafehr.org
